About: John A. Macdonald

John is passionate about technology and leveraging technology to assist small and mid-size firms get to revenue faster, build operational capability and sustain growth. John teaches Technology Strategy at the Schulich School of Business (York University) and is an Advisor at RetirementHomeSoftware.com a web-based software tool for Retirement and Senior Care Communities. johnm@retirementhomesoftware.com Twitter@johnamacdonald

Website: http://www.retirementhomesoftware.com

Posts by John A. Macdonald:

Do Retirement Home Communities Need a Social Media Strategy? By John A. Macdonald Leave a Comment Many Retirement Home Community Directors, particularly in Sales & Marketing, continue to ask me – Why do I need a Social Media Strategy?   After all, most businesses have already implemented an effective online web presence – is that not sufficient?  Not today, as the mountain of evidence continues to build towards the conclusion that Retirement [...]