April 24, 2014

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About: Pat Irwin

Pat M. Irwin, BA, CSA, is president of ElderCareCanada and is a certified eldercare mediator. She can be reached at pat.irwin@sympatico.ca
Posts by Pat Irwin:
    The Mum Who Seems to Please

    To make that unerring assessment that will guarantee a successful placement in your retirement community you need to recognize the various archetypes of potential residents. You need to develop the ‘antennae’ of a good marketer so that you can determine who will be a good fit. Last time we looked at the “tire-kicker”. Today we’ll […]

    Food: It’s more than just nutrition

    How seniors ate in their own homes can indicate how well they’ll adapt to residence life Food! At school, at camp, in hospital—as kids, teens or adults—whenever two or three are gathered, there’s talk about food. No wonder it’s a lightning rod in retirement residences, too. Hasn’t every food services manager said to themselves, “It’s […]

    Understand your prospects’ psyches to convert them into residents

    They’re called community outreach, family liaison or lifestyle consultants but we all know what that means—“marketing manager.” Hey, it’s an easy job—all you need is a PhD in human resources, labour law, psychology, public relations and finance! As well as a kit bag of professional skills, good markers develop special antennae that help them quickly […]

    Can we afford to stay here?

    Helping retirement home residents deal with financial woes At first it was hardly noticeable . . . fewer hairdos, no more day trips, bridge games or lunches out, some “for sale” flyers in the laundry room. But this morning, after hovering outside your office, they came in to say it: “Our investments aren’t doing so […]

    But first, the silent generation

    Don’t forget to prepare for the smaller, lower-profile generation now nearing your door Ever heard of the “Silent Generation”? It’s the one everyone seems to have forgotten about. As retirement industry professionals, we had better get this generation clearly into our sights. The next wave to hit our industry is made up of these Depression […]