traditional and new media trends
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Comfort Life 2012: Call for Editorial We are working on the 2012 issue of Comfort Life magazine and we are looking for your input! Our editorial goal for 2012 is to give readers an even deeper sense of the life lived in retirement communities. Seven Pillars of a Fulfilling Retirement We will be building on the seven pillars of a fulfilling [...] | |
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Do Retirement Home Communities Need a Social Media Strategy? Many Retirement Home Community Directors, particularly in Sales & Marketing, continue to ask me – Why do I need a Social Media Strategy? After all, most businesses have already implemented an effective online web presence – is that not sufficient? Not today, as the mountain of evidence continues to build towards the conclusion that Retirement [...] |
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WEBINAR: How to get media attention for your retirement community To reach seniors and boomers in today’s cluttered marketplace you need to understand—and know how to work with—the media. If they’re listening to your message you can be sure that your prospects are too. This webinar will show you how the media thinks and what they want. You will learn how to construct a successful [...] |
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Presentation: Online & Social Media Marketing for Retirement Homes Developing an internet and online marketing strategy is critical for every business. This presentation outlines an online marketing strategy with examples of how to implement it for your retirement community. Learn about how to optimize your website with some SEO tips, and social media can help you increase awareness and traffic. |
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10 Ways to Market to Boomers Demographers have likened Baby Boomers to a “pig moving through a python,” accounting for one-third of America’s population. More than 78-million strong, the post-World War II generation has long been one of the most profitable consumer demographics, a trend that isn’t likely to slow as retirement nears. They’re a generation that never gives in, whether [...] |
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Report: Engaging Facebook Fans Attracts Friends of Fans Most businesses agree that word of mouth marketing is most effective at recruiting new and loyal clients, but many retirement communities and senior care organizations do not realize that social media is the new word of mouth. When a brand focuses on acquiring and engaging fans on Facebook, it can benefit from a significant secondary [...] |
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The Mum Who Seems to Please To make that unerring assessment that will guarantee a successful placement in your retirement community you need to recognize the various archetypes of potential residents. You need to develop the ‘antennae’ of a good marketer so that you can determine who will be a good fit. Last time we looked at the “tire-kicker”. Today we’ll [...] |
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Comfort Life’s partnership with OACAO brings seniors to you! It is my pleasure to share with you the exciting news that Comfort Life is the official retirement residence search on the Older Adult Centres’ Association of Ontario (OACAO) website! This addition is designed to help boomers and seniors easily find retirement communities that are located near older adult centres. To see how it works, [...] |
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Understand your prospects’ psyches to convert them into residents They’re called community outreach, family liaison or lifestyle consultants but we all know what that means—“marketing manager.” Hey, it’s an easy job—all you need is a PhD in human resources, labour law, psychology, public relations and finance! As well as a kit bag of professional skills, good markers develop special antennae that help them quickly [...] |
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10 reasons you should be blogging right now Can’t afford the time to blog? You can’t afford not to: Blogging helps you build relationships with potential prospects because they can interact with you by commenting on your posts and asking questions. Prospects will be more inclined to contact you when they decide to explore retirement residence options because they already know you. Your [...] |
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Out into your community Seniors not coming to you? Take your services to the senior. This strategy works with cabbages and corn at farmers’ markets and politicians of all stripes at election time. So why not for retirement residence operators that want to win trust in their own communities? Look at the economic situation to day. A retirement home [...] |
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Aging-in-place: Threat or marketing opportunity? A SWOT analysis, identifying Strengths, Weaknesses, Opportunities & Threats, is often used in developing the marketing strategy for an individual community. The aging-in-place concept should definitely be viewed as a threat to the traditional senior living community industry. This phenomenon is clearly gaining traction and all indications are that this stated preference will become even [...] |
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Search Engine Optimization (SEO) Tips for Retirement Communities How to ensure your website is found in Google Many small businesses make the mistake of spending thousands of dollars on developing a great looking website, but forget about Search Engine Optimization (SEO). If people cannot find your website, then you are not making the most of your dollars invested. Here are five SEO tips [...] |
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Marketing Tips for Retirement Homes and Communities How to fill your retirement suites Marketing retirement homes, assisted living or nursing homes is not an easy job. In most cases, people don’t ‘want’ to pack up, sell their house and move into a retirement suite. But if you work in the industry, you know that retirement communities increase the life span of seniors, [...] |
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Meeting of the Minds for Retirement Residence Professionals – November 2010 Free resources on marketing, sales and management Comfort Life is pleased to announce the launch of the Meeting of the Minds seminar series to help you stay current with marketing trends in the retirement residence industry. Held across Canada, the sessions invite leaders in the retirement industry to share and discuss the direction of marketing [...] |
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Maximizing Your Model Suite Heather Green of Greenhouse Marketing and Communications specializes in the seniors’ accommodation industry. Model suites are one of the many costs of doing business in the retirement residence industry. It may be tempting to show only empty suites or the suites of current residents, but even the nicest of current resident suites can have [...] |
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Use this checklist before the tour If you’re targeting an independent clientele, you need to be certain your building isn’t telegraphing a different message. Do your ads feature a 70-something couple riding a bike or dancing the night away, while your physical plant or operating practices give potential clients a whole different impression? Use the checklist below to ensure prospects touring [...] |
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SPIN selling brings sales success Several years ago my grandmother was placed in a long-term care home and really did not want to be there. Although her care was adequate, she did not seem happy. She lived there for six years and passed away at the good age of 96. It was after that event that I decided I wanted [...] |
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KAA-BOOM by Barbara Jaworski: a review KAA-BOOM: How to engage the 50-plus worker and beat the workforce crisis Author: Barbara Jaworski Publisher: Trafford Publishing In a manner that’s easy to read and digest, Barbara Jaworski addresses the issue of Canada’s aging workforce and shrinking talent pool. Her thesis is direct: “Act now or lose out later as the competition heats up [...] |
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Click by Bill Tancer: Book Review Click: What millions of people are doing online and why it matters Author: Bill Tancer Publisher: Harper Collins Canada ($27.95) We hear it often: everything and everyone is online. Consumers are going online for traditionally offline tasks – from looking up a phone number to researching and buying a car. Businesses must adapt, or get [...] |
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You Can’t Win a Fight with Your Client by Tom Markert You Can’t Win a Fight with Your Client: And 49 other rules for providing great service Author: Tom Markert Published by: Collins Typical of this collection’s succinct rules for keeping customers satisfied, this title offers common sense that veterans shouldn’t need to be told. Still, reminders can’t hurt. For someone new to the retirement homes [...] |
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Joseph Jaffe’s Join the Conversation Join the Conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership Author: Joseph Jaffe Published by: John Wiley and Sons Changing technology, with the Internet, blogs and podcasts, is forcing us to rethink the way we market to our target audiences, author Joseph Jaffe says. Unfortunately the first half of [...] |
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What retirement residence chains can learn Large organizations need to streamline their lines of communication and decision making There is a restaurant in Oakville, Ont. often visited by senior executives in the retirement home industry. Why do they prefer this particular restaurant over dozens of others in the area? The answer is simple: the owners are on site, working hard to [...] |
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Preparing for the boomer bulge How the retirement home industry is getting ready to meet the high expectations of the biggest-ever wave of freedom-loving, comfort-seeking seniors, the baby boomers. It’s dinner hour. Our baby grandson has come to visit. His auntie and uncle have arrived from several provinces away, along with his 94-year-old great-grandmother from her retirement residence across town. [...] |
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How more men change everything Today’s retirement residences appealing more and more to Dads along with Moms Nights at the local pub, billiard games, Hockey Night in Canada, bigger meals with a little more meat, prompt, convenient service that does all the housekeeping and laundry: the trappings of a man’s life — in a retirement residence. Men are becoming more [...] |
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Choosing the right care model Will your residents begin in independent housing and move as their health dictates or can you bring the care to them? Whether you are an experienced operator opening your 100th retirement residence or a novice opening your first, you’ll be faced with thousands of decisions — big and small — along the way. Falling distinctly [...] |
