The oldest members of the first ‘youth’ generation, the boomers, have spent their lives transforming every aspect of popular culture. That means we all have a vested interest in what they’ll do next.
A new report from AARP called, “50 and Over: What’s Next?” takes a closer look at what marketers can learn about this increasingly important demographic in terms of their financial, lifestyle, health and work interests.
There is good news according to the report:
- boomers are interested in marketers that understand them and speak to them with sincerity.
- a surprising 60% are optimistic about their future
- they are open to new products that can help them
Read the report to see how boomers will influence such key aspects of our society as health care, housing, jobs, insurance and pensions and technology.
About Kathy Barthel
