To reach seniors and boomers in today’s cluttered marketplace you need to understand—and know how to work with—the media. If they’re listening to your message you can be sure that your prospects are too.
This webinar will show you how the media thinks and what they want. You will learn how to construct a successful media pitch using the “hook”, how to work with media outlets and how to monitor your coverage. You will also learn how to be noticed by the media online and why it is critical that you have a media presence there.
This information was originally presented at the Older Adult Centres’ Association of Ontario (OACAO) conference in Ottawa by Kathy Barthel, print and online editor, Comfort Life and Dialogue Plus magazines.
Watch the webinar to become more media savvy and to get some great ideas to increase your media coverage!
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About Kathy Barthel
